Do you know about - Capture Clients With Words That 'Hook' And Graphics That 'Kick!'
Eye Care Professionals! Again, for I know. Ready to share new things that are useful. You and your friends.Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with?
What I said. It isn't outcome that the real about Eye Care Professionals. You check out this article for information on that want to know is Eye Care Professionals.How is Capture Clients With Words That 'Hook' And Graphics That 'Kick!'
As your company's in-house graphics person--perhaps more by default than by intention--you're pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have microscopic time to learn advanced establish and marketing skills.
Your ongoing challenge is learning to do a microscopic more to get a
lot great results--quickly and painlessly.
How can you heighten them? What Techniques Can You Apply Now?
Take these 5 design/marketing tips to heart. Using them consistently will save you time in the long run and attract more customers.
#1 establish a brand identity and stick with it
Branding is an all-encompassing conception that brings together your business's goods mix, pricing, ambience, promotions, identity, and much more. From a graphics point of view, it's your logo, stationery, enterprise card, website, and flyers that originate a visible personality. Your visible tag line bonds these pieces with added pizzazz. Think about well-known brands like Nike's. You know what it offers abruptly when you see the logo (the Nike swoosh) and tag line (Just Do It!). You want that kind of instant recognition for your company.
The results? Your messages get noticed because you've built credibility and recognition into your brand through consistent use of visible identity techniques.
#2 "Hook" customers with persuasive writing and a "call to action"
Make a habit of doing these two things: Use persuasive words that "hook" their interest, and include a well-defined call to operation in every piece. When writing marketing pieces, what can you do to make them more effective? Apply these basics:
- Know who you are writing for and keep their preferences in mind as you write each word.
- Put your message in terms of "you" rather than "I" or "we." habitancy don't care about what "we" offer; they care about how your goods or assistance can make their lives better.
- Make it clear what your readers should do, think, or believe as a effect of reading the data you present.
- State your intention as a command--known as a "call to action." It can be as simple as "Call Today" or "Order It Now."
The results? The whole point is to encourage your prospects to take action! either it's to send an email or pick up the phone and call you, using precision wordsmithing persuades your prospects to take action...now!
#3 Use digital photography and illustrations to add "kick" to your marketing pieces
A ho-hum marketing piece generates few calls. What a waste! Learn the ins and outs of working with digital photography and illustrations -- so much easier with Internet resources galore to pick from.
A few quick tips:
- Place your strongest image in the top half of the page where it will get the best visibility.
- Using one large picture makes a stronger impression than some smaller ones.
- Group some small pictures so they collectively form a singular element.
- Juxtapose a small picture with a larger one for contrast.
The results? Photos and illustrations help you add the "eye" request for retrial that translates into "buy" appeal.
#4 Jazz up your layouts so your most foremost points stand out
Break up monotonous lines of text with intriguing "pull quotes" or "call-outs," which make necessary data stand out on the page. To originate a pull quote, just copy a intriguing or intriguing statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.
The results? The points of interest you've added draw the reader's eye to the exact point you want them to remember.
#5 Ensure pro results by using the right file formats
You've just created a flyer that will be printed and mailed to your clients. To quit it off, you import a needed visible from a website and send your file to the printers. Ouch! The resulting graphics looks blotchy and amateur in print. What went wrong? visible file formats for the Internet (72 dpi, low-resolution Jpg and Gif) and file formats for offset printing (300 dpi, high-resolution Tif and Eps) are totally different animals. In this case, you've used the wrong file format and resolution for your purpose.
The results? selecting the right file formats gives you a professional-looking document with clear images and the quality you want.
Start using these five easy techniques to add pizzazz and personality to your marketing pieces now, and you will "hook" new clients immediately.
© Karen Saunders 2005
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